On May 31st, together with my wonderful colleague, I represented Hästens at the Society World event at Grand Hotel Karel V in Utrecht, featuring the magnificent Hästens Drēmer, a bed developed by Hästens in collaboration with renowned designer Ferris Rafauli.
During this event, we gave the invited guests of this exclusive gathering the opportunity to experience a bed test. It was a tremendous success. Guests happily jumped into this >€100K bed, and the reactions were incredibly warm and positive.
Many enjoyable conversations followed, and this activation attracted a great deal of curiosity and brought many people closer to the Hästens showrooms.
Thank you Society World for great organisation. It was a great moment to re-connect with Society World’s guests and the brands representatives.